I’m passionately brand focussed and a proficient storyteller, with the experience and skills to strategically identify exciting and creative ways to distinguish a brand and its personality. Adeptly putting myself in the eyes of the consumer to develop new narratives, allowing brands to grow and thrive. I predominately help existing brands who need an inspired new direction and fledgling business that need a name and a mission.
I have strong vision and a depth of understanding that enables me to comfortably manage a project from inception, developing the initial vision and taking it through to completion. Building lasting relationships with my clients and team, pushing ideas to encourage pride in delivering meaning and relevance as well as character and beauty to a client’s brief. I am an accomplished Design Director with 15 years creative experience and business development, working primarily in retail, hospitality and property sectors. I’m hands on, open minded, have bundles of enthusiasm and enjoy the challenges faced with a multidisciplinary role and client base.
Skills - Identity Design / Editorial / Website Design / Art Direction / Brand Strategy / Vision
What my clients say...
"I've worked with Christina for about five years and she's not only an excellent Art Director on shoots but also a fantastic Graphic Designer, understanding brand creation and development. She's also a pleasure to work with." Howard Shooter, Photographer
"Working with Christina made me realise how hard it had been to work with designers previously. I'm an artist, so like most I have a million ideas and find it hard to focus my thoughts into one place. Christina has the ability to look at your brand as a whole in order to develop and filter what is really needed to properly define it. She reads you well, understands your vision and makes it really something special." Sophia Hilton, Founder & Director Not Another Salon
"Having worked with Christina over the last 18 months, I can honestly say that my business would not be where it is today without her. Christina's creative vision is amazing, she goes above and beyond to ensure all aspects of the business conform to the brand image she has created. From packaging, print, social and web design to creative art direction, the attention to detail each project receives is second to none. I love working with her and have no hesitation in highly recommending her to anyone wanting to breathe some life into their brand. You are in very capable, talented hands." Lorna Gilbey, Jewellery Designer, Essentia
"Christina is a brilliant designer, original, innovative, and contemporary. She has a flair for simple concepts that look good with clean lines and real thought behind them. Christina knows how to listen to a client, what questions to ask, and how to transfer someones vision into an end product, be that a brand, logo, web design, or simply an opinion on how well a design/brand works. I'd recommend Christina without hesitation to anyone looking to freshen up their business brand with a professional designer that is worth her weight in gold!" Graeme Marsh, Trainer, Writer, Corporate Speaker
Connect on LinkedIn for more testimonials and information about me: LinkedIn
Design Team Lead Associate at Edge GB.
What is your favourite font?
"Cooper Black because it's bold and bubbly like my personality" Yes that is exactly what I answered in my college interview and yes it is my guilty pleasure. Although I've never actually bought myself to use it - I need to get over it.
What is your dream project?
To produce a limited edition scent for Jean Paul Gaultier, Art Direct the feature length advert and oversee the design for the bottle, promotional materials and merchandising. Why? Because I have a bloody good idea for it that excites my soul so much I could pop. JP, call me.
If you weren't a designer...
I wanted to be a Marine Biologist, a police woman or a pop star, but not growing taller than 5"2, living in the countryside with no singing ability I knew these career options weren't for me. I enjoyed the social of working in bars and restaurants, I love 'nesting' and entertaining guests. So I think I would design and run a trendy B&B, keep chickens and be one of those fabulous lifestyle bloggers we all love to hate.
- Ex synchronised swimmer
- Jangelaphobia sufferer
(irrational fear of jelly)
- Circle lover
- Has an extraordinary long tongue.