A new fast casual dining concept on London's Tooley Street launched in August 2016. No bull just meat... Carve’s Michelin-starred chefs have designed a menu of freshly carved meats, fish or tofu with spices, rices, chillies, relishes and roots: Flavours to whet the biggest and most nutri-conscious appetites. A one-screen one-price cashless payment system gives quick access to Carvepots that have been hand carved and prepped by experts on live carving podiums, so customers can just tap, grab and go.
It was fantastic building a new brand from scratch, from naming, logo identity and tone of voice, right through to uniforms, interior graphics, signage, payment screen interface design – and creating probably the sexiest take-away coffee cup in London.
The brand pays homage to the premium bevel angle of 25 degrees for carving the perfect meat slice. This angle is found throughout the core brand elements, in-store details and POS. It plays its part by defining Carve's strong visual language and is the foundation for key brand elements, in store aesthetic and graphic icons.
Brand / Identity / Tone of voice / Signage / Interior Graphics / Uniforms / Interface Design / Website Design / Styling / POS / Advertising / Project Management / Site Visits / Photography Direction