Essentia is the first retail collection by Jewellery Designer, Love Lily Rose. I was asked to help develop the range, assisting the transition from a Designer Maker to a commercial brand, forming a new identity for the collection to reflect the more luxurious jewellery pieces. This entailed; product naming, product development, look book photography, packaging and marketing materials.The hero piece leading the range being Oriana, an interchangeable necklace that allows you to collect, mix and match layers to suit your personal style.
The collection was launched as a New Designer at IJL in 2015 and made the catwalk at the three day show. As a result Essentia is now a stockist on Not On the Highstreet, Wolf & Badger as well as in discussions with a high street retailer. Due to its success, the second collection Totem was launched in 2016 which I was also involved in.
Brand Identity / Marketing / Photography Direction & Styling / Lookbook / Packaging / Social Graphics / Website / Product Development / Business Advisor / Brand Strategy
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