From pitching and winning the Euphorium Bakery rebrand project in 2008, I spent just over 8 years revitalising their brand and growing their profile through consistent visual communication across all customer facing touch points, advertising campaigns and in-store design. My strong client relationship and wealth of ideas have helped to build a strong, yet consistent brand that subsequently attracted investment from leading supermarket chain Tesco.
Euphorium's new and confident image helped them rise from a handful of North London local stores to over 120 Tesco Extra, Metro and Superstores by the end of 2014. The birth of The Bakery Project also stemmed from this integration, on which I was lead designer until the multimillion pound business was sold in 2015.
Crumpled Dog / 2008 - 2015
Lead designer, Art direction, Branding, Copywriting, In-store Graphic Application, Signage, Project Management, Ideation, POS, High Level Advertising, Retail Products, Store Roll-out, Supermarket Integration, Print, Uniforms
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The Bakery Project