For Christmas, Euphorium Bakery wanted to promote their delicious new collection of treats. The in-store marketing campaign was hung on the concept of re-writing the poem 'Twas the night before Christmas’. My task was to create the vision for the poem, art direct the campaign shoot, design and produce the printed materials. Working with renowned food photographer Howard Shooter, this two day shoot was the icing on the cake for this sweet little editorial piece. The finished printed catalogue was on an uncoated stock with a gold foil to enhance the luxury of these artisan products.
I also created the Cookie Jar product as a stocking filler to add to the retail experience in-store. It was selected by Lorraine Kelly on ITV in her top ten Christmas gifts under £10 that year.
Designer / Art Director
Art Direction / Vision / Styling / Design / Print Management / Product Development / POS