The Bakery Project initiative was part of the ‘Euphorium British Baking’ revolution to update and improve the bakery offering within Tesco stores. This was a new brand identity and concept specifically for Tesco to restore old-school classics, work with local suppliers and charities but most of all make simple, straight, great bread and cakes. I was lead designer for the complete creative project, from creating the identity, product packaging, high level advertising to in store brand application and customer POS. I also art directed and assisted styling of the product photography for all instore and external advertising campaigns. The Bakery Project concept was rolled out to over 100 stores in the UK.
Brand Identity / Interior Graphics / Art Direction / Advertising Campaign Creative