Brand identity and tone of voice for a New Zealand freelance Yoga instructor
‘Topknot’ A relaxed hairstyle where the hair is wrapped around to form a messy-bun and is usually worn on top of the head. Synonymous with yogis as it’s a quick an easy solution for keeping hair out of the face mid-flow.
It’s fuss-free, like the trendy topknot up-do. It’s practical, level headed and summarises everything this brand stands for - no nonsense, just yoga.
Brand Naming / Tone of Voice / Design / Marketing